If you are involved with any type of online marketing, there is a very good chance that you have come across or have even tried to use chatbots, which are more commonly referred to as messenger bots. While the idea of using artificial intelligence to answer questions that actual potential customers may have can sound like something out of the future, the future is now.
But for whatever reason, you have not been able to make the jump and start incorporating messenger bots into your online marketing plan. While that is perfectly fine, at the same time, you are leaving a potential ton of money on the table by not taking advantage of this marketing tool and you are simply on the verge of trying them out. Here is everything that you need to know about messenger bots.
What Exactly is a Messenger Bot?
When it comes to online marketing, Facebook is going to be one of the most widely used social media platforms of all time. With that being said, interacting with your potential customers through Facebook messenger is a great way to answer questions and help persuade people to become a client, sign up for your program, or even sell some stuff online. In fact, Facebook messenger is actually more used than any of the standard Facebook threads, groups, pages or other feeds combined. Facebook messenger is just simply a very effective way to communicate with people.
With over 1.2 billion people utilizing Facebook Messenger to communicate and more than 65 million different business on Facebook, the messenger is going to be the obvious go-to when it comes to anything digital marketing or if your business is one that requires having some type of outreach.
The benefits of utilizing a messenger bot are going to be that you can immediately answer questions that potential customers or clients ask, but in real time. There is no more waiting until you are able to get on Facebook to check your messages. With a messenger bot, the preprogramed responses are going to be much faster and are going to help more people convert from your Facebook page.
Why Not Use a Facebook Ad?
So, you may be thinking that you will simply reach all of the potential customers that Facebook has to offer by running a Facebook ad. While this is a great idea and you should definitely be doing it, is it really going to help you convert those people into actual paying customers?
With all of the Facebook courses that promise to turn you into a Facebook ad master, they are going to do nothing to help you convert those people into paying customers or clients once you have gotten them to your page. This is going to be exactly where a messenger bot will be able to bridge the gap for you. The messenger bot will answer any of the questions that these potential buyers have, increasing the amount of conversions you will be getting almost overnight.