Opening a dental practice involves a lot of moving parts if owners want to be successful and grow their business. Aside from skilled dentists and office space, here are three essentials a new practice needs to build clientele and survive tough competition.
The Right Tools for the Job
Every piece of equipment in a dental office has the potential to impact quality of care and patient experience. Everything from the chairs in the lobby to the handpieces used in the exam room can make a difference. Investing in quality equipment from the outset may put a dent in your start-up budget but will pay off in the long run. Handpieces are a good place to splurge, since dentists and technicians will be using them on every patient, every day. It’s also a good idea to find reliable dental handpiece repair services in the area to ensure swift replacement of tools if they do require repairs in the course of their service life.
Trained Office Staff
While dentists perform the most skilled work, they simply can’t do their jobs effectively without great talent in the front of the office. Receptionists are responsible for making sure the schedule works and for making patients feel comfortable as they wait to be seen. Billing and coding specialists ensure that each procedure is properly classified to maximize payer reimbursements. Dental hygienists typically spend the most time with patients, so it’s important to select candidates who are highly personable and have the most relevant certifications. When each member of a dental team pulls their weight, works together and is committed to providing great service, a practice has a much better chance of thriving.
Practice Management Tools
Staff salaries are one of the biggest ongoing expenditures for any dental practice, but today’s variety of digital practice management tools can take the burden off existing employees and reduce the need to hire more people to do basic administrative tasks. For example, many software solutions partially automate tasks like appointment scheduling and billing, so one employee can often do the work of three without much additional workload. These types of tool can reduce redundancies and streamline day-to-day management necessities, making them an excellent investment for both new and established practices.
Although starting a new dental practice is not for the faint of heart, it can be a much simpler endeavor when you employ appropriate planning and a focus on efficient resource management.