Businesses everywhere are using video marketing to leverage digital platforms. Different businesses use video marketing to magnetize more buyers. Similarly, the real estate industry can also be immensely benefited through video marketing. For reaping the benefits of video marketing, real estate businesses must know the steps to create eye-catching video content.
Nevertheless, sharing videos in different public domains and social media websites is crucial, and YouTube is the best for video sharing, as it is the largest video streaming platform. Getting more viewers for the videos will help you get more potential customers for your real estate products and services. For a meticulous video marketing campaign for your real estate business, you can follow the tips that have been discussed in the following section.
Planning Is the Most Crucial Stage
The most critical stage of video marketing is developing the real estate video and then promoting the business through the video. The most important part of video marketing planning is to estimate the budget for the process. Small scale businesses or startups may have budget constraints. However, it is possible to plan a video marketing campaign with a small budget. Perfect budget estimation depends on the following factors.
- The type of videos you want to develop.
- Length of the videos.
- Equipment to be used for filming the video.
- Techniques to be implemented for video editing.
- Methods of promoting the videos.
Your planning stage will be completed when you have accurate answers to the things that are mentioned above. You can use VideoCreek editor to have a professional video for your brand; it has a user-friendly interface to create amazing videos.
Analyze the Competitors
The real estate industry is a growing industry, and thus there is immense competition between the market players. From small to large business, everyone has to give importance to the rivals. It is crucial to track video marketing activities by rival companies. If you have just started your video marketing campaign, you shall get ideas on producing good content from the competitors by seeing what is working. Tracking their activities will also help you understand how the video marketing process has been conducted successfully by real estate businesses. For tracking the activities of your competitors, you can use competitor analysis tools.
Drone Shots Are Trending
For filming the videos of a property, using drones is a good idea. Drone shots give the view from the top. Hence, viewers can easily understand the dimensions of the property and how the neighborhood is. The drone shots are impressive, and they get more views. When viewers like property by watching the video, your real estate business can expect a better conversion rate. A hesitant viewer can convert into a potential buyer or client for your real estate business if the property videos are eye-catching.
Maintain Human Emotions in the Videos
Buying a property is a big decision for most people. Hence, it is not surprising that people spend a lot of time planning before purchasing a property. There is an emotional connection with purchasing a property, and thus people invest their precious time in researching properties. When you make a video advertisement for selling a property, you have to respect the buyers’ emotion. The advertisement content should not look too promotional. There should be a hint of human emotion. An emotional appeal is the best way to get the attention of potential property buyers.
Feature Satisfied Buyers on the Marketing Videos
Since buying a property is a big financial decision, people hesitate before sealing a deal. Winning the trust of the potential buyers is necessary. There are many ways to exhibit your business as a genuine and trusted realtor. Among those ways, video marketing has helped the business gain trust from their target audience. Instead of plain text-based testimonials, you can feature real buyers in your real estate videos. You can quickly shoot small videos of your clients or buyers; you do not require a professional camera; your smartphone camera will work. You need to ask them to share their opinions about your business on camera. Heaping praises are not always necessary. You need to make the videos in a way so that they look genuine. If the video seems honest, it will help you to build trust. Your real estate business can observe better conversion by promoting such videos.
Use the Power of 360-degree Videos
Today, buyers have little time for visiting a property site physically. They choose to visit the properties that look good in videos and photos. Since buyers rely solely on the videos for selecting a suitable property, you need to give more convenience to the potential buyers through these property videos. Here comes to the 360-degree videos in the picture. A 360-degree view of the property helps the viewers to enjoy a virtual tour of the property in a real sense. 360-degree view of the property exterior is easy to shoot with a standard camera; any professional videographer can help you create the video with a constrained budget. You need to learn the art of shooting 360-degree videos for the property interiors. Property buyers have appreciated such efforts in creating property videos. Buyers will find your real estate business transparent and trustworthy.
Shorter Videos Create Better Impact
If you plan to create videos of your real estate properties, you should make short videos, as the longer ones bore the customers. For putting the real estate videos on your business website, you can make videos with a duration ranging from 3 to 5 minutes. For the YouTube channel of your business, videos should have 1-2 minutes duration. For social media, videos should be even shorter. According to business marketing experts, only 37% of people watch videos on social media till the end. If your videos are lengthy, people will not watch them till the end. Keeping it shorter will make social media users watch the complete video. Hence, the length of video for social media should range between 15 and 30 seconds.
Business Logo and Introduction
Since you are using real estate videos for business promotion, you must strategically place the business logo on the videos. It should be visible to the viewers. However, it must not be too large to spoil the content of the video.
Additionally, creating a short and unique video introduction can also help improve business branding through real estate videos. To create video intros and edit the videos, you can use VideoCreek; it has a library full of templates, it helps you create videos effortlessly.
Follow these tips, and it’d help your brand create a strong presence in real estate video marketing.