Making an Impression: What to Put on a Business Card
Your business card is an essential part of your grassroots marketing, but how do you know what to include? Find out what to put on a business card.
In the digital world that we live in, business cards may seem outdated. However, business cards can still help your company grow.
In fact, a company’s sales increases by 2.5 percent for every 2,000 business cards passed out.
However, business cards are only effective if they’re well designed and have the right information. In fact, a bad business card is more harmful than no business card at all.
39 percent of people say they would not do business with a company if they had a cheap-looking business card. And, 72 percent of people judge a company based on the quality of their business card.
So, in order to make the right impression, what should you put on your business card?
Check out this guide to learn what to put on a business card.
ID and Contact Info
No matter how you design your business card, there are some basic elements that you need.
Here’s the basic info that your business card needs:
- Your name and your business’ name
- Basic contact info, such as your phone number and email
- Job title
- Website URL
- Social media profiles
Your logo is a visual representation of what your company stands for and what it does.
Your logo should epitomize your business and serve as a way for customers to remember you and separate you from the competition.
Common types of logos include:
- Wordmarks/ Written Name: Google and Visa are two examples of companies that have written name logos
- Monograms/Lettermarks: This type of log is composed of the initial letters of your business, such as IBM
- Symbol: This is a pictorial representation of your business. Examples include the Nike swoosh or the Mac’s apple
If you don’t have a logo yet or you’re looking to change yours, we strongly suggest hiring a graphic designer to help you create a professional logo.
While it’s good to include color and design on your business card, it’s also essential that your logo has white space.
Without white space, your business card will look overcrowded and make your customers feel nauseous.
White space doesn’t have to mean white color per se. It just means there needs to be empty space on your card to balance out the design and words.
You can check out this business card template guide to discover cards that have the right amount of white space.
Call to Action
To give customers that extra push to get in touch with you, you’ll want to include a call-to-action on your business card.
This can be as simple as writing something like “Call me” or “Get in touch today” or “Check out my website”.
In lieu of a call to action, you can include a promo code for your customers.
What to Put On a Business Card: Are You Ready to Create Your Business Card?
Now that you know what to put on a business card, it’s time to start creating your own.
And, when you’re done creating your business cards, be sure to check back in with our blog for more business-related tips and tricks.