Owning a business is an incredible opportunity. You’re offering society something to make it better and services people can use to improve their lives. Sometimes the hardest part of a business, though, is getting the word out on why someone should buy what you’re offering. Marketing professionals such as Eyal Gutentag are essential in running a good business. If you’re looking to hire a new marketing manager to help grow your business’s products or reputation, there are some glaring characteristics you should be on the lookout for. Here are two characteristics every solid marketer should have.
1. Find someone who believes in your product.
Marketing is a position centered around passion. Someone isn’t going to do the best job if they don’t believe in the product they’re selling, branding or getting the word out about. When someone says they’re interested in your marketing position, make sure to learn more about what draws them to your specific company. Having a marketer who believes in what they’re a part of will lead to a better marketing strategy overall.
2. Find someone who can adapt.
A great marketing plan should look at all the what-ifs and possible problems that could arise before, during and after the launch. Figuring these out beforehand is key in a successful strategy, but even the most planned-out marketing strategies can fall prey to unforeseen situations and problems. A great marketer is able to adapt under pressure and ultimately sees issues as just roadblocks, not stop signs. They’re flexible dealing with problems that arise and always find ways to go through issues with ease, grace and professionalism.
In order to run a successful business, people have to know what you offer and why it would benefit them. Finding a good marketer is key to seeing your business grow, develop and prosper in leaps and bounds.